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Pinterest Goes Native with Advertising for Brands and Businesses by @esornoso

The fastest rising online social network is quickly becoming the Internet’s most promising platform for marketing and advertising. Pinterest, the network that describes itself as a visual discovery...

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5 Ways to Weaponize Mobile Content Marketing via Native Advertising by...

The world has gone mobile in a big way and brands are using growth hacking techniques to reach those “on the go” consumers via content marketing and native advertising. According to a recent study...

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Native Advertising for Small Business: The Missing Link?

A cohesive, successful search marketing campaign is contingent on its content marketing strategy. Content is still king, after all, and its reign doesn’t seem to be ending anytime soon. View full post...

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3 Reasons Native Advertising Could Replace Guest Blogging by 2016 by @CopyPress

Official FTC recognition and adoption by The New York Times leaves no doubt in my mind: 2014 is native advertising’s break-out year. Concurrently, the Google Oracle stuck a fork in guest blogging and...

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5 Hypnotic Mobile Native Video Content Marketing Methods by @chasemcmichael

Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following brands who jumped on the video...

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You Might See Twitter’s Native Video Feature In A Few Weeks

Twitter will be launching a native video feature in just a few weeks, sources close to the company have revealed to Recode. The feature, which will reportedly allow users to record, edit, and post...

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Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad...

The company’s foray into native advertising will harness intent signals from Bing Ads. The post Bing Ads Discusses 3 New Initiatives: Native Ads On MSN.com, Mobile Ad Formats, Remarketing appeared...

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Confidence nets Cambridge native Miss SEO win – Zanesville Times Recorder

Zanesville Times Recorder Confidence nets Cambridge native Miss SEO winZanesville Times RecorderThe outstanding teen division gave Chrisman solid preparation, but she was simply “testing the waters”...

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Can We Please Stop Fighting The Native vs. Web App Wars?

James Long, a developer at Mozilla (and proponent of the web), insists that the mobile Web will never compete with native app development. Ever. While Long is intentionally provocative with his...

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React Native Will Ease, But Not Settle, The Native vs. Web Wars

Facebook’s Tom Occhino unveils React Native Web apps and mobile apps don’t just look different, they have to be coded differently, too. However, a new open source framework from Facebook could make...

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What can Medium’s Creative Exchange bring to native advertising?

Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The...

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Google expanded text ads are live, and device bidding & responsive ads for...

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine...

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Google brings programmatic to native ads

Programmatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, this year, two-thirds of digital display ad spend in...

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Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements,...

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